IN FOCUS / JIULI
Hanging Structure
Presence above. Possibility below.
An exhibition stand begins before a visitor reaches its edge. Explore the JIULI model to see how the overhead composition and the space below can create a recognisable presence across the hall.
Choose any view to discover the design.
THE COMPLETE PICTURE
Give the space a recognisable silhouette.
Begin with the JIULI stand as a whole. Notice the relationship between its upper elements and the floor-level architecture. An overhead composition can help define the stand from a distance, but it works best when the forms below continue the same visual story.
THE VIEW FROM THE AISLE
Be visible without closing the space.
From the front, compare what draws the eye above with what welcomes the visitor below. A clear focal point and open sightlines help the stand communicate at different distances: first across the hall, then from the aisle, and finally during a conversation.
THE OVERHEAD COMPOSITION
Read the layers from above.
The elevated view brings the upper composition and the stand layout into one frame. Look for the relationship between the perimeter, the focal areas and the open floor. This is where a strong graphic gesture becomes part of a complete spatial design.
A PRESENCE ON EVERY SIDE
Follow the form around the stand.
Rotate to the opposite side and see how the upper elements appear from another approach. A crowded exhibition floor rarely offers one perfect viewpoint. Considering the full circuit helps the stand remain coherent as people move around it.
THE CONNECTIONS
Let the details complete the idea.
Move closer to the relationship between the upper forms, the displays and the meeting areas. Explore freely to inspect the model’s layers, then zoom out to bring the full stand back into view. The strongest composition connects its distant silhouette with an engaging experience at ground level.
THE RENDER COLLECTION
Another way to see it.
A closer look at the design through its presentation renders. Open an image to explore the composition in more detail.
THE IMAGE COLLECTION
Considered from every angle
Select an image to explore
BEHIND THE DESIGN
An idea.
A complete experience.
Designing the space above the stand
The upper part of an exhibition environment can contribute to recognition, orientation and atmosphere. Its shape, visual weight and placement should complement the stand below, so the overhead identity feels like part of the architecture.
A visual idea with practical coordination
The final suspension and support strategy depends on the venue and the approved technical design. Rigging points, loads, clearances and installation access need specialist coordination. Reviewing the visual model early helps the design and production teams ask the right questions together.
